“You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It’s a way of life. Without it, you’re nobody.” - Diana Vreeland
Personal branding starts with the “look” -- your look. You don’t have to be as beautiful as, Julia Roberts, Jennifer Lopez, or any other celebrity to pull it off. In fact, you don’t have to be super attractive at all. No one is going to confuse Lady Gaga with a supermodel, but many a supermodel would quickly trade places with her.
What you need is “the look,” your unique combination of fashion, style, colors, symbols, and accessories. Styles and colors that are uniquely associated with you -- your power, talents, charisma, and interests!
Creating a “your look” will make you stand out from the crowd, yet at the same time makes you more familiar. Think Dolly Parton’s hair, the Queens hats or Elton John's sunglasses.
It’s how you expect to see them and it makes a statement about their perspective on life. It’s as much a part of their personal brand as was Lincoln’s beard, Churchill’s cigar, or Linda’s visor. Everything plays a part in creating your personal brand, and few things are more important than the clothes you choose to wear.
The Happy Horse Designer collection of polo shirts lets the world know you love horses. The bold colors, and vibrant designs say that you are a unique individual. A person of action, enthusiasm, and interest, the type of person others want to be around. Pair them with the right sunglasses, and you’ll be ready to ride, golf or hit the town in style whenever the moment arises! They fit great, look wonderful and wear amazingly well!